Toyota Continues Success In The U.S. Market

By: Glady Reign

Toyota is experiencing and enjoying much success on U.S. soil.
The Japanese car maker posted record breaking sales figures in
January of this year. And February is just as the same with the
Toyota Prius setting an all-time sales record. The increase
again in the sales of Toyota vehicles is consistent throughout
its lineup. From small cars to full size pick up trucks, Toyota
managed to sell more of them in February this year compared to
February 2006.

Once again, passenger cars have become the main reason for the
success of Toyota in the market. Total sales of these cars add
up to 106,429 units which is a 21.1 percent improvement over the
February 2006 sales figures for passenger cars. The Toyota Camry
is the best selling model in the lineup of the Toyota division.
The Asian car manufacturer and the second largest car
manufacturer in the world sold 32,148 units of the popular
Camry. That is a 17.5 percent improvement over last year for the
same period. The Camry hybrid also posted very good numbers with
3,332 units sold.

The Toyota Prius, the hybrid electric sedan, posted all-time
best-ever sales figure. Toyota sold 12,227 units of the Prius
for the month of February 2007. This is an 87 percent increase
over last year's sales output. This shows that more and more
American motorists are taking advantage of the technology while
helping the environment at the same time. It seems that even a
Vol
vo brake booster is not enough to put a stop to the momentum
being shown by Toyota.

Other Toyota models which showed good performance in the market
are the Yaris and the Corolla. The subcompact car that is the
Toyota Yaris posted a sales figure of 5,702 units sold. The
Toyota Corolla meanwhile posted a 12.9 percent increase over
last year's performance. Toyota sold 28,321 of the classic
Corolla for the month of February this year.

Light trucks sales are also showing good figures. Toyota sold
80,901 units of light trucks and this is the best ever February
performance for the Japanese brand. The best selling light truck
in the lineup of the Toyota division is the RAV4 compact SUV.
Toyota sold 11,643 units of the sports utility vehicle, which is
a 5.2 percent improvement over last year's sales figure for the
same period. The full-size pickup truck recently introduced by
Toyota in the market, the Tundra, is doing good. The Tundra
showed strong sale figure for the month of February with 9,669
units.

Another popular model from Toyota has shown good performance in
the market. The Highlander and the Highlander Hybrid combined to
post a sales figure of 9,368 units. This is a 3.7 percent
improvement over the February 2006 sales figure for both the
conventional Highlander and its hybrid version.

About the author:
Glady Reign is a 32 year old is a consultant for an automotive
firm based in Detroit, Mi. she is a native of the motor city and
grew up around cars hence her expertise in the automotive field.