Honda Reports Good Sales Figure For February

By: Glady Reign

The increase in the popularity of the Honda Accord and the Honda
CR-V pushed American Honda brand to post record sales figures
for the month of February. The subsidiary of the Japanese car
maker sold more than 110,000 units of vehicles from the Acura
and Honda brands last month. Last year, the American Honda Motor
Company, Inc. sold 106,644 units in the month of February and
this shows a 3.2 percent improvement for this year. Following a
good sales outing in January with equally good sales figure for
February, American Honda now has a total of 210,816 units of
Honda and Acura vehicles sold for the first two months of 2007.
This year's year-to-date sales figure is 0.7 percent higher than
last year for the same period.

The Honda division's best seller is still the Accord. American
Honda sold 30,370 units of Accord in the region. That is 20.1
percent higher than the number of Accord sold during the second
month of 2006. While the conventional engine powered Accord
enjoyed increased sales number, the hybrid version did not do so
well. From last year's 783 units sold for February, the number
plunged to only 312 for the same month this year. Another model
line from the Honda division that made good progress on terms of
the number of units sold is the compact SUV CR-V. Last month,
American Honda sold 31 percent more CR-V units compared to the
number of the said model sold in February of last year.

Although Honda managed to increase their sales figure for
February this year, there are Honda models which suffered
declining sales numbers. The Honda Civic, another popular sedan
from the Japanese brand, received less attention in February of
this year. This is true for the conventional Civic. American
Honda sold 20,041 units of the Civic during the past month. This
is 18.9 percent lower than the number of conventional Civic sold
in February of 2006. The hybrid version though of the Civic
received much interest from car buyers. There are 8.1 percent
more Civic Hybrid bought last month compared to February last
year.

In the 24 selling days in February, the Acura division of
American Honda sold 13,658 vehicles. That figure is 3.4 percent
lower than the number of vehicles that the division sold last
year during the same period. Meanwhile, the luxury division
failed to overshadow its performance last year for the first two
months of the year. Last year, Acura sold 28,127 vehicles for
January and February. This year, however, they sold 7.1 percent
less than that at 26,675 vehicles. The best seller for the
luxury brand is still the MDX.

The demand for the Honda Accord and the Honda CR-V that can be
likened to the demand of the braking system to a Volvo brake hose is what keeps
Honda as one of the more popular brands out in the market. With
the fuel efficiency and reliability that comes with the Honda
brand, sales records like those set in February will surely keep
on coming.

About the author:
Glady Reign is a 32 year old is a consultant for an automotive
firm based in Detroit, Mi. She is a native of the motor city and
grew up around cars hence her expertise in the automotive field.