Tuesday, March 28, 2006

How To Avoid The High Pressure Tactics Of Car Salesmen

By: Gregg Hall

If you are an adult chances are you have had an experience at a
car dealer that wasn't among your best memories. If you take a
look at some of the guidelines below it can help to deal with
these tactics and keep your next experience from being a bad one.

First off, don't be unprepared. Have all your research done and
have everything written down before you go into a dealership.
Know the actual wholesale value of your car, how much cash you
have available, and what kind of financing you can obtain before
you start shopping. If you have all these things in order the
salesman won't be able to lead you around by the nose and you
will know exactly what you are looking for and can afford.

Do not commit to their "If I could would you" questions. They
may sound harmless but they are designed to get you committed to
buy. They know that most people will honor a commitment. An
example would be, "If I can sell you this $20,000 car for
$15,000 do we have a deal?" They can't really sell it for that
they are just trying to get you to commit to a figure, any
figure. Just say "I don't know"

Since you already have the information that will help you know
if they are being truthful insist that they be straight with
you. If you ask for the Actual Wholesale Value or ACV as they
will call it, don't let them give you the run around about trade
allowance or trade difference. Find out exactly what they
allowed. I personally would ask to see the appraisal. If they
won't show it to you get up and leave.

Don't let your self get worked by one the "selling systems" out
there. One of the most common is the Four Square. If you see the
salesman take out a form split into four sections or he draws
something out like that, just tell him outright that you aren't
going to play four square with him. Tell them what you will do
and that they have one chance to earn your business, you aren't
going to play the back and forth game so if they need to get
their manager get him now.

Keep things going in your sequence. Don't let them control you,
you control them. Make them appraise you car before you do a
buyers order. This will drive the salesman and the manager out
of their minds!

About the author:
Gregg Hall is a business consultant and author for many online
and offline businesses and lives in Navarre Florida with his 16
year old son. Get quality car care products from
http://www.stopwaxing.com

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