Thursday, August 10, 2006

Auto Dealer Survey Says Toyota Reigns Over All

By: Sarah McBride

A survey was recently conducted and studied by the National
Automotive Dealers Association, which is more known as NADA. And
the results stated that the top three spots were reigned over by
Toyota Motor Corporation brands. Topping the list was the Lexus
luxury brand. It was followed then by the other Toyota handled
brand, Scion, and is followed then by the Toyota brand. This
study was done so as to see which brands in the United States
gave its customers the best in dealer satisfaction. And Lexus
took home a 96 point average score which is quite high.

The mentioned survey done by NADA was conducted earlier this
year, during the months of January and February. The survey
contained questions that asked the respondents and auto dealers
to give their ratings when it came to satisfaction from the auto
makers which they represented. It included questions about the
satisfaction about the products that they marketed from cars and
vehicles to auto parts
Toyota
and everything else in between. The ratings ranged
from zero up to a complete 100 points.

Asian auto makers also came out to be good in the satisfaction
rating study. In fact, after Toyota, other brands from Asia
followed the list. Honda Motor Corporation's Acura brand took
the third spot. Hyundai Motor Corporation took the fourth place
while the Nissan Motor Corporation made its way to own up to the
fifth spot.

While this was so, American auto manufacturers found their
brands way low on the list. General Motors Corporation's Hummer
and Cadillac brands only received an average of 71.2 on
satisfaction. In fact, even Daimler Chrysler AG's brands even
got much lower scores. Jeep took 71.2 points. Chrysler got a
measly 70.8. Even Mercedes Benz was only able to find some 70.5
points to own. It is not even surprising to find Ford trailing
behind the brands with a rating of 63.7 points.

About the author:
As a manager of one of the largest auto store in
Springfield,Massachusetts, Sarah has extensive expertise on auto
parts and automotives in general. This 42 year old is a
certified car enthusiast.

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