By: Lauren Woods
The Ford Motor Co. shifts to a more rational approach by
replacing its "Bold Moves" theme in favor of its new "Challenge
the Competition." Ford claims that the recent theme is more
powerful and resonant hence it is expecting a warmer reception
from auto enthusiasts. The automaker says, "We challenge you to
find a better choice than Ford."
Along with the new theme is a new approach - the automaker will
be putting its customers into competitive vehicles to allow them
to gauge the competitions cars against Ford vehicles. The simple
yet rational approach is anticipated to make a difference to the
advantage of Ford. The automaker gives customers the opportunity
to weigh the plus factors of vehicles - whether they cover the
Apexi cold air intake, wheels,
amenities, luxuries or more.
The idea of the challenge started in Washington, DC last
December when consumers drove competitive vehicles - the Toyota
Camry and the Honda Accord - against Ford's Fusion in a test
conducted by the Car and Driver magazine so as to assure
objectivity. The challenge yielded positive results on the part
of Ford. To make it linger, the automaker created a new ad and
marketing campaign in January.
The new marketing campaign is called the Fusion Challenge.
Though the said campaign is barely two-months old, Ford
executives called it "an overwhelming success." Last month, Ford
Fusion's sales surged a double-digit increase compared with the
2006 report. This was triggered by an all-time high for conquest
sales of 47 percent.
The Fusion Challenge resulted to another head-to-head test,
which was conducted last month by Road & Track magazine. In the
said challenge, Fusion was evaluated by 400 consumers against
competitive models. Fortunately, the test reported similarly
favorable results. The Ford Fusion commercial features the
results of the LA tests with consumers' comments about handling.
It was shown for the first time on the hit show, American Idol.
To boost the campaign a little further, Ford added the
Expedition SUV and the Ford F150 truck in the challenge. The
campaign uses evaluations from leading consumers and auto
publications. This has resulted to a nostalgic retrospective
voyage through Ford's 103-year history of auto manufacturing
that paved way for iconic and state-of-the-art vehicles.
A set-up commercial features a resonant voiceover that says:
"They didn't buy the Model T just because it was priced right.
We had to prove ourselves then. And we're still proving
ourselves today." The commercial proceeds with other specific
products and features.
"Ford products offer some of the best quality, the most advanced
technology and sophisticated designs available today, and that's
the focus of the Ford Challenge," commented Cisco Codina, the
group vice president for the company's North American Marketing,
Sales and Service team.
The commercials are produced in both English and Hispanic
versions. For the Ford Expedition EL, a humorous physical
fitness concept was employed to evaluate Ford's seat-ing
package, flexibility, ease of use and comfort to other sport
utility vehicles. The F150 truck ads feature Mike Rowe of the
Dirty Jobs television show.
In connection with the challenge campaign, Ford will also
incorporate new retail and lease offers. Other elements of the
campaign include dealer ads, print ads and the might of Internet
connectivity.
About the author:
Given her background on cars as an auto insurance director,
Lauren Woods finds the world of cars to be constantly changing.
Tuesday, March 06, 2007
Sunday, March 04, 2007
Honda Reports Good Sales Figure For February
By: Glady Reign
The increase in the popularity of the Honda Accord and the Honda
CR-V pushed American Honda brand to post record sales figures
for the month of February. The subsidiary of the Japanese car
maker sold more than 110,000 units of vehicles from the Acura
and Honda brands last month. Last year, the American Honda Motor
Company, Inc. sold 106,644 units in the month of February and
this shows a 3.2 percent improvement for this year. Following a
good sales outing in January with equally good sales figure for
February, American Honda now has a total of 210,816 units of
Honda and Acura vehicles sold for the first two months of 2007.
This year's year-to-date sales figure is 0.7 percent higher than
last year for the same period.
The Honda division's best seller is still the Accord. American
Honda sold 30,370 units of Accord in the region. That is 20.1
percent higher than the number of Accord sold during the second
month of 2006. While the conventional engine powered Accord
enjoyed increased sales number, the hybrid version did not do so
well. From last year's 783 units sold for February, the number
plunged to only 312 for the same month this year. Another model
line from the Honda division that made good progress on terms of
the number of units sold is the compact SUV CR-V. Last month,
American Honda sold 31 percent more CR-V units compared to the
number of the said model sold in February of last year.
Although Honda managed to increase their sales figure for
February this year, there are Honda models which suffered
declining sales numbers. The Honda Civic, another popular sedan
from the Japanese brand, received less attention in February of
this year. This is true for the conventional Civic. American
Honda sold 20,041 units of the Civic during the past month. This
is 18.9 percent lower than the number of conventional Civic sold
in February of 2006. The hybrid version though of the Civic
received much interest from car buyers. There are 8.1 percent
more Civic Hybrid bought last month compared to February last
year.
In the 24 selling days in February, the Acura division of
American Honda sold 13,658 vehicles. That figure is 3.4 percent
lower than the number of vehicles that the division sold last
year during the same period. Meanwhile, the luxury division
failed to overshadow its performance last year for the first two
months of the year. Last year, Acura sold 28,127 vehicles for
January and February. This year, however, they sold 7.1 percent
less than that at 26,675 vehicles. The best seller for the
luxury brand is still the MDX.
The demand for the Honda Accord and the Honda CR-V that can be
likened to the demand of the braking system to a Volvo brake hose is what keeps
Honda as one of the more popular brands out in the market. With
the fuel efficiency and reliability that comes with the Honda
brand, sales records like those set in February will surely keep
on coming.
About the author:
Glady Reign is a 32 year old is a consultant for an automotive
firm based in Detroit, Mi. She is a native of the motor city and
grew up around cars hence her expertise in the automotive field.
The increase in the popularity of the Honda Accord and the Honda
CR-V pushed American Honda brand to post record sales figures
for the month of February. The subsidiary of the Japanese car
maker sold more than 110,000 units of vehicles from the Acura
and Honda brands last month. Last year, the American Honda Motor
Company, Inc. sold 106,644 units in the month of February and
this shows a 3.2 percent improvement for this year. Following a
good sales outing in January with equally good sales figure for
February, American Honda now has a total of 210,816 units of
Honda and Acura vehicles sold for the first two months of 2007.
This year's year-to-date sales figure is 0.7 percent higher than
last year for the same period.
The Honda division's best seller is still the Accord. American
Honda sold 30,370 units of Accord in the region. That is 20.1
percent higher than the number of Accord sold during the second
month of 2006. While the conventional engine powered Accord
enjoyed increased sales number, the hybrid version did not do so
well. From last year's 783 units sold for February, the number
plunged to only 312 for the same month this year. Another model
line from the Honda division that made good progress on terms of
the number of units sold is the compact SUV CR-V. Last month,
American Honda sold 31 percent more CR-V units compared to the
number of the said model sold in February of last year.
Although Honda managed to increase their sales figure for
February this year, there are Honda models which suffered
declining sales numbers. The Honda Civic, another popular sedan
from the Japanese brand, received less attention in February of
this year. This is true for the conventional Civic. American
Honda sold 20,041 units of the Civic during the past month. This
is 18.9 percent lower than the number of conventional Civic sold
in February of 2006. The hybrid version though of the Civic
received much interest from car buyers. There are 8.1 percent
more Civic Hybrid bought last month compared to February last
year.
In the 24 selling days in February, the Acura division of
American Honda sold 13,658 vehicles. That figure is 3.4 percent
lower than the number of vehicles that the division sold last
year during the same period. Meanwhile, the luxury division
failed to overshadow its performance last year for the first two
months of the year. Last year, Acura sold 28,127 vehicles for
January and February. This year, however, they sold 7.1 percent
less than that at 26,675 vehicles. The best seller for the
luxury brand is still the MDX.
The demand for the Honda Accord and the Honda CR-V that can be
likened to the demand of the braking system to a Volvo brake hose is what keeps
Honda as one of the more popular brands out in the market. With
the fuel efficiency and reliability that comes with the Honda
brand, sales records like those set in February will surely keep
on coming.
About the author:
Glady Reign is a 32 year old is a consultant for an automotive
firm based in Detroit, Mi. She is a native of the motor city and
grew up around cars hence her expertise in the automotive field.
Saturday, March 03, 2007
Toyota Continues Success In The U.S. Market
By: Glady Reign
Toyota is experiencing and enjoying much success on U.S. soil.
The Japanese car maker posted record breaking sales figures in
January of this year. And February is just as the same with the
Toyota Prius setting an all-time sales record. The increase
again in the sales of Toyota vehicles is consistent throughout
its lineup. From small cars to full size pick up trucks, Toyota
managed to sell more of them in February this year compared to
February 2006.
Once again, passenger cars have become the main reason for the
success of Toyota in the market. Total sales of these cars add
up to 106,429 units which is a 21.1 percent improvement over the
February 2006 sales figures for passenger cars. The Toyota Camry
is the best selling model in the lineup of the Toyota division.
The Asian car manufacturer and the second largest car
manufacturer in the world sold 32,148 units of the popular
Camry. That is a 17.5 percent improvement over last year for the
same period. The Camry hybrid also posted very good numbers with
3,332 units sold.
The Toyota Prius, the hybrid electric sedan, posted all-time
best-ever sales figure. Toyota sold 12,227 units of the Prius
for the month of February 2007. This is an 87 percent increase
over last year's sales output. This shows that more and more
American motorists are taking advantage of the technology while
helping the environment at the same time. It seems that even a
Vol
vo brake booster is not enough to put a stop to the momentum
being shown by Toyota.
Other Toyota models which showed good performance in the market
are the Yaris and the Corolla. The subcompact car that is the
Toyota Yaris posted a sales figure of 5,702 units sold. The
Toyota Corolla meanwhile posted a 12.9 percent increase over
last year's performance. Toyota sold 28,321 of the classic
Corolla for the month of February this year.
Light trucks sales are also showing good figures. Toyota sold
80,901 units of light trucks and this is the best ever February
performance for the Japanese brand. The best selling light truck
in the lineup of the Toyota division is the RAV4 compact SUV.
Toyota sold 11,643 units of the sports utility vehicle, which is
a 5.2 percent improvement over last year's sales figure for the
same period. The full-size pickup truck recently introduced by
Toyota in the market, the Tundra, is doing good. The Tundra
showed strong sale figure for the month of February with 9,669
units.
Another popular model from Toyota has shown good performance in
the market. The Highlander and the Highlander Hybrid combined to
post a sales figure of 9,368 units. This is a 3.7 percent
improvement over the February 2006 sales figure for both the
conventional Highlander and its hybrid version.
About the author:
Glady Reign is a 32 year old is a consultant for an automotive
firm based in Detroit, Mi. she is a native of the motor city and
grew up around cars hence her expertise in the automotive field.
Toyota is experiencing and enjoying much success on U.S. soil.
The Japanese car maker posted record breaking sales figures in
January of this year. And February is just as the same with the
Toyota Prius setting an all-time sales record. The increase
again in the sales of Toyota vehicles is consistent throughout
its lineup. From small cars to full size pick up trucks, Toyota
managed to sell more of them in February this year compared to
February 2006.
Once again, passenger cars have become the main reason for the
success of Toyota in the market. Total sales of these cars add
up to 106,429 units which is a 21.1 percent improvement over the
February 2006 sales figures for passenger cars. The Toyota Camry
is the best selling model in the lineup of the Toyota division.
The Asian car manufacturer and the second largest car
manufacturer in the world sold 32,148 units of the popular
Camry. That is a 17.5 percent improvement over last year for the
same period. The Camry hybrid also posted very good numbers with
3,332 units sold.
The Toyota Prius, the hybrid electric sedan, posted all-time
best-ever sales figure. Toyota sold 12,227 units of the Prius
for the month of February 2007. This is an 87 percent increase
over last year's sales output. This shows that more and more
American motorists are taking advantage of the technology while
helping the environment at the same time. It seems that even a
Vol
vo brake booster is not enough to put a stop to the momentum
being shown by Toyota.
Other Toyota models which showed good performance in the market
are the Yaris and the Corolla. The subcompact car that is the
Toyota Yaris posted a sales figure of 5,702 units sold. The
Toyota Corolla meanwhile posted a 12.9 percent increase over
last year's performance. Toyota sold 28,321 of the classic
Corolla for the month of February this year.
Light trucks sales are also showing good figures. Toyota sold
80,901 units of light trucks and this is the best ever February
performance for the Japanese brand. The best selling light truck
in the lineup of the Toyota division is the RAV4 compact SUV.
Toyota sold 11,643 units of the sports utility vehicle, which is
a 5.2 percent improvement over last year's sales figure for the
same period. The full-size pickup truck recently introduced by
Toyota in the market, the Tundra, is doing good. The Tundra
showed strong sale figure for the month of February with 9,669
units.
Another popular model from Toyota has shown good performance in
the market. The Highlander and the Highlander Hybrid combined to
post a sales figure of 9,368 units. This is a 3.7 percent
improvement over the February 2006 sales figure for both the
conventional Highlander and its hybrid version.
About the author:
Glady Reign is a 32 year old is a consultant for an automotive
firm based in Detroit, Mi. she is a native of the motor city and
grew up around cars hence her expertise in the automotive field.
Thursday, February 22, 2007
A Few Words About Car Dealer Auctions
By: Mark Lindsay
Car dealer auctions are becoming quite popular today. They are a
great venue for the average citizen to be able to find a good
car at a very reasonable price. Car dealer auctions are also a
very useful service for small used car sales operations as they
can keep a constantly replenished stock of used automobiles that
are often in very good quality or require a minimal amount of
repairs to make them an easy sale to the car shopping public.
Many dealerships will also make use car dealer auctions as a way
of rotating their stock by auctioning off the cars that have
been on their lot for an extended period of time and then buying
new cars from the incurred profits.
Where Does One Find Car dealer auctions?
Car dealer auctions are a very easy thing to locate with the
great wealth of information that surrounds us. Many times the
local newspaper will have several listings for various car
dealer auctions around the area. Just pick up the local paper
and give it a good looking over, especially in the classified
advertisements section and you will likely find a car dealer
auction near your hometown. Special times of year, such as the
holiday season or income tax return time, seem to bring car
dealer auctions out of the woodwork as they try to boost sales
for the year.
With the easy access to the Internet these days, why not take a
peek at your favorite search engines result for car dealer
auctions? With the popularity and ease of email, many car
dealerships even offer an online auction and thus, many times,
the search will lead to car dealer auctions that you can
participate in with never leaving your home. Imagine sitting at
your desk and buying a car while watching cartoons with your
kid. Can you imagine any more efficient version of multitasking?
If none of these options strike your fancy, you could always ask
around to find your local venue of car dealer auctions. The
local new car dealerships can usually tell you if they plan on
hosting any car dealer auctions in your area. After all, they
really don't want to lose your business to someone else and
every person attending car dealer auctions is a potential sale
and profit for the dealership.
In closing, get out do some checking and you will find car
dealer auctions near your home town. With just a small
investment of time and research looking for car dealer auctions,
you could save yourself a lot of money and find just the car you
are looking for.
About the author:
If you are looking for a car auction you
should stop by the best online car
auction site.
Car dealer auctions are becoming quite popular today. They are a
great venue for the average citizen to be able to find a good
car at a very reasonable price. Car dealer auctions are also a
very useful service for small used car sales operations as they
can keep a constantly replenished stock of used automobiles that
are often in very good quality or require a minimal amount of
repairs to make them an easy sale to the car shopping public.
Many dealerships will also make use car dealer auctions as a way
of rotating their stock by auctioning off the cars that have
been on their lot for an extended period of time and then buying
new cars from the incurred profits.
Where Does One Find Car dealer auctions?
Car dealer auctions are a very easy thing to locate with the
great wealth of information that surrounds us. Many times the
local newspaper will have several listings for various car
dealer auctions around the area. Just pick up the local paper
and give it a good looking over, especially in the classified
advertisements section and you will likely find a car dealer
auction near your hometown. Special times of year, such as the
holiday season or income tax return time, seem to bring car
dealer auctions out of the woodwork as they try to boost sales
for the year.
With the easy access to the Internet these days, why not take a
peek at your favorite search engines result for car dealer
auctions? With the popularity and ease of email, many car
dealerships even offer an online auction and thus, many times,
the search will lead to car dealer auctions that you can
participate in with never leaving your home. Imagine sitting at
your desk and buying a car while watching cartoons with your
kid. Can you imagine any more efficient version of multitasking?
If none of these options strike your fancy, you could always ask
around to find your local venue of car dealer auctions. The
local new car dealerships can usually tell you if they plan on
hosting any car dealer auctions in your area. After all, they
really don't want to lose your business to someone else and
every person attending car dealer auctions is a potential sale
and profit for the dealership.
In closing, get out do some checking and you will find car
dealer auctions near your home town. With just a small
investment of time and research looking for car dealer auctions,
you could save yourself a lot of money and find just the car you
are looking for.
About the author:
If you are looking for a car auction you
should stop by the best online car
auction site.
Wednesday, February 21, 2007
Subaru Vehicles Take Home Highest NHTSA Ratings
By: James Russel
So as to assist customers learn about the abilities of vehicles
to keep passengers safe, the National Highway Traffic Safety
Administration, or the NHTSA, has done crash tests through its
New Car Assessment Program (NCAP). And the latest series of
crash tests done proved to be quite a victory for the Subaru
brand.
You see, two of the company's vehicles, the Subaru Legacy and
the Subaru Outback, both received the NHTSA's highest ratings
which are equal to five stars. The Legacy and the Outback
received such ratings for the frontal impact crash tests and for
the side impact crash tests.
Thomas J. Doll, the executive vice president of the Subaru of
America, Inc., is quite pleased to know of such results. He even
boasts, "Subaru customers have come to expect the highest level
of safety in their vehicles. Both the Legacy and Outback
continue to deliver the highest levels of active and passive
safety as evidenced by their recent five star performances in
the NHTSA NCAP tests."
According to Subaru, so as to make their vehicles quite safe for
passengers, there is more than just a blend of the right hypertech programmer parts and Subaru
crafted odds and ends. The company says that they have been
designing vehicles with the thought and idea that a vehicle that
is meant for active safety is that same vehicle that allows the
driver to gain a sense of control and stability over the
machine. And with that kind of thinking at hand while creating
their vehicles, the company has been able to come up with really
safe units.
The company has also made sure that they would have been able to
create the best types of safety systems and features that would
keep Subaru passengers in their seats and not out of them. There
are also passive safety systems like the engine which has been
specially designed so that it would not interfere with the
safety of the passengers in cases of crashes.
But there are just a few of the safety things found in the
vehicles. If you are interested in knowing more about them, you
can go at the car maker's official site and learn more about the
specifications.
About the author:
James Russel grew up in Los Angeles and is 35 years old. He
works as a marketing analyst for a supplier of automotive parts
in the United States. On his spare time, he loves to spruce up
his vehicle.
So as to assist customers learn about the abilities of vehicles
to keep passengers safe, the National Highway Traffic Safety
Administration, or the NHTSA, has done crash tests through its
New Car Assessment Program (NCAP). And the latest series of
crash tests done proved to be quite a victory for the Subaru
brand.
You see, two of the company's vehicles, the Subaru Legacy and
the Subaru Outback, both received the NHTSA's highest ratings
which are equal to five stars. The Legacy and the Outback
received such ratings for the frontal impact crash tests and for
the side impact crash tests.
Thomas J. Doll, the executive vice president of the Subaru of
America, Inc., is quite pleased to know of such results. He even
boasts, "Subaru customers have come to expect the highest level
of safety in their vehicles. Both the Legacy and Outback
continue to deliver the highest levels of active and passive
safety as evidenced by their recent five star performances in
the NHTSA NCAP tests."
According to Subaru, so as to make their vehicles quite safe for
passengers, there is more than just a blend of the right hypertech programmer parts and Subaru
crafted odds and ends. The company says that they have been
designing vehicles with the thought and idea that a vehicle that
is meant for active safety is that same vehicle that allows the
driver to gain a sense of control and stability over the
machine. And with that kind of thinking at hand while creating
their vehicles, the company has been able to come up with really
safe units.
The company has also made sure that they would have been able to
create the best types of safety systems and features that would
keep Subaru passengers in their seats and not out of them. There
are also passive safety systems like the engine which has been
specially designed so that it would not interfere with the
safety of the passengers in cases of crashes.
But there are just a few of the safety things found in the
vehicles. If you are interested in knowing more about them, you
can go at the car maker's official site and learn more about the
specifications.
About the author:
James Russel grew up in Los Angeles and is 35 years old. He
works as a marketing analyst for a supplier of automotive parts
in the United States. On his spare time, he loves to spruce up
his vehicle.
Subscribe to:
Posts (Atom)
